Market Research Certificate Level 6 provides a basic grounding in the research process and tests the knowledge of budding market researchers. It is a knowledge based certificate and particularly suited for beginners, research support staff, those commissioning research for the first time, those wishing to carry out small-scale research to support their businesses, field workers and those seeking an understanding of the market research industry.

As an introductory course in marketing research, this course is designed to provide a basic understanding of the research methodology and its implementation in marketing. The course focuses on proceeding from management problems, to research questions, through research design and data collection, to data analysis and research report. Students have the opportunity to conduct their own original research and present their results. This is a learning-by-doing course that closely simulates how marketing research agencies and corporations execute and utilize marketing research.

Course Units

1. Introduction to Market Research
2. Market Research Design
3. Uses of Market Research
4. Qualitative & Quantitative Research
5. Focus Groups
6. Observation & Ethnography
7. Sampling & Statistics
8. Online Surveys
9. Market Research Ethics
10. Research Trends

Course Materials
All course materials are included in the course fee

Qualification Assessment
All our qualifications are assessed on the basis of written course works.

4 – 8  Weeks. However the course is valid for 12 months, so you can submit your assignments any time during the 12 months period.

After completing this course, student will be awarded Market Research Certificate Level 6

This course is delivered via our online Learning Portal. All course materials are available online. In some cases we send hard copies of the materials to our students.

There is a number of options you can pay your fees. We accept bank transfer, Sterling Cheques, Sterling Bank drafts, Master Card and Debit Card payments, Paypal and Western Union

Once a student is registered we will allocate a UK-Based tutor to guide the student through out his/her studies. The tutor will be available via email and via Virtual Learning Environment. The tutor will guide and support the student till the given assignments are complete and submitted.