If you are going to launch or market a company, you may as well try and build such a powerful brand that it creates tremendous brand equity. The difference could be worth billions. For example, global brand expert Kevin Keller …
Trainers are big business, the global athletic shoe market was worth $58 billion in 2018 and is predicted to rise to $88 billion by 2024. With such a market size it’s a lucrative market for sports brands and is keenly …
Capitalism is taking some lumps—and not just in the headlines. For only the second year in a decade, both the number of billionaires and their total wealth shrank, proving that even the wealthiest are not immune to economic forces and …
You get what you pay for, as the saying goes. For years Ryanair has done exactly what it “says on the tin.” A true low cost airline. Are things really as bad as people think at one of the world’s …
A giant parrot that roamed New Zealand about 19 million years ago had a height of 1m (3ft 3in) – more than half the average height of a human, a new study has found. The remains of the parrot were …
I am seeing spots. More specifically polka dots, on a white maxi dress. Three women have walked by me – all wearing the same identical dress – in the half hour I’ve been sitting outside this café. I know it’s …
Pass rates have fallen for Highers but risen for National 5 qualifications as Scottish students receive their exam results. More than 133,000 candidates were finding out their results on Tuesday, with 60,000 of them learning their grades by text and/or …
The study is a part of life, but with the modern era, the study has become life. In the daily stressful life, it’s a bit natural to lose interest in studies, but we have to remain on the track either …
With the BBC online interview episode doing rounds all over the internet one can possibly imagine how tricky it can get to give an online interview. Not everybody is as lucky as Robert E. Kelly, ending up with a video …
Online education is often considered the future of learning, offering students a stress-free alternative to traditional schools and colleges. While some debate whether it’s really any better than “old-school” teaching, there’s no denying that it opens up the avenues of …