Educational technology and education in itself is a challenging industry to understand if you have never worked in it. Even more so, getting press for your small business can be a daunting challenge if you don’t know how to do …
As the most valuable, most influential, and arguably most covered consumer tech company in the world, Apple attracts a fair share of hyperbolic praises but also unfair criticism. But here’s the thing: Apple almost always has the last laugh when …
If you are going to launch or market a company, you may as well try and build such a powerful brand that it creates tremendous brand equity. The difference could be worth billions. For example, global brand expert Kevin Keller …
Trainers are big business, the global athletic shoe market was worth $58 billion in 2018 and is predicted to rise to $88 billion by 2024. With such a market size it’s a lucrative market for sports brands and is keenly …
Capitalism is taking some lumps—and not just in the headlines. For only the second year in a decade, both the number of billionaires and their total wealth shrank, proving that even the wealthiest are not immune to economic forces and …
You get what you pay for, as the saying goes. For years Ryanair has done exactly what it “says on the tin.” A true low cost airline. Are things really as bad as people think at one of the world’s …
A giant parrot that roamed New Zealand about 19 million years ago had a height of 1m (3ft 3in) – more than half the average height of a human, a new study has found. The remains of the parrot were …
I am seeing spots. More specifically polka dots, on a white maxi dress. Three women have walked by me – all wearing the same identical dress – in the half hour I’ve been sitting outside this café. I know it’s …
Pass rates have fallen for Highers but risen for National 5 qualifications as Scottish students receive their exam results. More than 133,000 candidates were finding out their results on Tuesday, with 60,000 of them learning their grades by text and/or …
The study is a part of life, but with the modern era, the study has become life. In the daily stressful life, it’s a bit natural to lose interest in studies, but we have to remain on the track either …