In the cash-strapped economy of today, it is very important to ensure that any amount of money spent on marketing counts. When an individual is equipped with the skills set to develop a strategic PR and Campaign plan, you will be able to make a difference in delivering a result oriented program in line with the goals of an organization. The City Business School Certificate course in PR Strategy and Campaign Planning is tailored to teach how to implement and design an effective, successful, lively, and strategic PR and campaign plan.
This Certificate course will suit any individual who want to advance their career or want to be a more effective PR expert. This City Business School Certificate Course will heavily focus on the planning and thinking process of the Campaign and PR Strategies using case studies with to help learners manage and plan a PR campaign. This Certificate course will incorporate a step-by-step approach in developing a PR Strategy and Campaign Plan.
How does it work ?
This is a self-study course, students have 100% freedom to complete the course in their own time, there is no time restriction on this course. There is no attendance required for this course. Students can study this course from all over the world as long as they have internet connection. Students from all over the world can apply for this course.
What qualification do I get ?
On the completion of the course, the students will be awarded the
PR Strategy and Campaign Planning Certificate Level 4. The Certificate will be sent to successful students within 24 hours.
Course Assessment ( Exam )
There are no written exams for this course. students need to answer 4 assignment ( Home Word ) questions to complete the course, the answers will be in the form of written work. students can write the answers in their own time. Each answer need to be 200 words ( 1 Page ). once the answers are submitted, the tutor will check and assess the work.
The results ( Certificate ) will be issued within 24 hours of assignment submission. 98% of our students pass this course in their first attempt. if students fail, they will be given unlimited chances to resubmit their work without extra charges.
The course is accredited by The CPD Qualifications Group.
This is a self-study course. Students will be provided all the learning text materials to assist them in completing the course. The learning materials will be uploaded to the student online portal and that will be available 24/7. Students can download and read them when ever and where ever they are. The E- books ( PDF Books ) will be of different sizes. Our experts have chosen the right text books for each course. Students can use other books as well in order to assist their course works. Students will have 24/7 access to the course materials. They can access them learning materials from all over the world as long as they have an internet connection.
PR Strategy and Campaign Planning Certificate course will introduce learners to the process of campaign evaluation, management, and development using the strategies and principles of public relations and managing an agency. This course will mark an individual transition to an expert by recreating a real-world expert setting. This Certificate course aims to help individuals master the basics of a strategic PR campaign through direct experience with tutors. This course is designed from the perspective of an expert and it makes use of real-life examples that is extensive. This course will help learners to develop the skills in PR Strategy and Campaign Planning based on the analysis of current case studies, will understand the role and importance of research in responding to the current and potential PR problems or utilising the potential opportunities, and so on.
The comprehensive course will give individuals a much greater understanding of how to plan media and PR campaigns. It covers the principles of PR strategy, measuring campaign effectiveness, and budget planning.
Upon completion of this course, learners will:
Be awarded with a Certificate in PR Strategy and Campaign Planning and will be able to set suitable targets for what the campaign should achieve.
Have the ability the right target audience for your campaign and will be able to put a creative brief together for all the basics of a successful campaign.
Be able to validate the creativity and flexibility when approaching unfamiliar problems in new contexts and will also apply informed creative and critical thinking to PR Strategy and Campaign Panning.
Have the understanding of the interface between PR and other functions of an organisation and also have the ability to assess the relationship between the objectives corporate and PR.
No previous knowledge required.
The course can be completed in a very short time, it totally depends on the life style of the learners. Also, there is no pressure on students to complete the course on fast mode, the course is valid for 12 months, so students can complete the course with complete peace of mind and with no pressure at all.
Once a student is registered we will allocate a UK-Based tutor to guide the student throughout his/her studies. The tutor will be available via email and via Virtual Learning Environment. The tutor will guide and support the students till the given assignments are complete and submitted