What is Content Marketing and why is the study important? The study of Content Marketing is the key to any good social media and digital marketing plan. Using relevant and current content can propel your website and social media profiles forward on the search engines and ensure your customers see you as an expert and leader in the industry. The selection of content is considered in this unit as well as content for specific audiences. You will also look at content for various platforms and how content can be sourced and produced. This course will explore the principles and practices of content marketing as a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

This Certificate course is designed to introduce participants to content marketing as a strategic marketing discipline in which web content is developed with the goal of attracting a clearly defined audience. Content Marketing is generally part of an overall Inbound Marketing strategy. A content marketing strategy typically utilizes multiple means of distribution. Content might appear on a brand’s website, media website, social media channels, or in email newsletters. A content creator or any provider of content marketing services will tailor subtle messages designed to resonate with the specified audience.

Certificate
We send certificates to students within 24 hours of course completion. Students will be awarded the Content Marketing Certificate Level 6.

Assessment
The course is assessed on the basis of assignments. There are no written exams for this course.

Course Mode

This is a self-study course, students have 100% freedom to complete the course in their own time, there is no time restriction on this course. There is no attendance required for this course. Students can study this course from all over the world as long as they have internet connection.

Learning Materials

Students will be provided all the learning text materials to assist them in completing the course. The text books will be of different sizes. Our experts have chosen the right text books for each course. Students can use other books as well in order to assist their course works. Students will have 24/7 access to the course materials.

Course Benefits

• At the end of this Certificate course, you will be awarded a Content Marketing Certificate Level 6, and will also be able to:

• Acquire great communications skills
• Improve in your writing ability
• Become a marketing savvy
• Acquire a critical thinking skills
• Analyze and interpret content marketing data
• Develop good social media and digital marketing plan
• Write reports and issue content marketing recommendations
• Build relationships with intending customers
• Undertake teaching in content marketing workshops
• Meet up with the very latest marketing strategies
• Contribute to board decisions and become a leader of change
• Identify the key influences on your organisation’s overall strategy

Who is this course for?

• The Content Marketing Certificate is open to individuals who already have experience in the related field.
• This course is open to College-going individuals and Graduates interested in building a career as a content marketer in the future

Requirements

• Learners should be 16 or over to undertake the qualification.
• Good understanding of English language is required to attend this course.

The course is valid for 12 months, however, students can complete their course as soon as they submit their assignment. The assessment will take 24 hours. So if there is a job opportunity for you, please do not hesitate to apply for this prestigious course.

This training leads you to become a content marketer, marketing adviser, marketing & recruitment coordinator, analyst relations intern, and so on. Also, skills in content marketing are of great value for progression in related higher studies.

This is a self-study course, students have 100% freedom to complete the course, there is no time restriction on this course. There is no attendance required for this course.

There is a number of options you can pay your fees. We accept bank transfer, Paypal payment, Sterling Cheques, Sterling Bank drafts, Master Card and Debit Card payments.

Once a student is registered we will allocate a UK-Based tutor to guide the student throughout his/her studies. The tutor will be available via email and via Virtual Learning Environment. The tutor will guide and support the students till the given assignments are complete and submitted