The Brand Management Diploma is aimed at providing a sound understanding and competent level of brand knowledge and skills essential in analysis, planning, implementation and decision-making so as to build brand equity. The outcome is that students are well-fitted to work in the branding and marketing sector. This course is designed for those who are interested in the specific aspects of marketing that is brand management to gain a fundamental understanding of brand management in an international context. It is ideal for those who wish to follow a career in marketing and are aiming towards a future brand management role. It is also suitable for those interested in moving into a marketing role from other backgrounds or currently working in a marketing support roles like brand management, international advertising, & strategic marketing.

The course fee covers registration, learning materials, assessment and certification. The certificate is sent out to the students within 24 hours of course completion.

The programme will be delivered with a blended focus on academic and professional orientations. The content will emphasise on theoretical concepts, assignments and case studies with project-based learning opportunities.

Study Units:

1. Brand Management
2. Introduction to Product and Product Management
3. Product Classification and Product Portfolio Management
4. New Product Development Process
5. Product Strategy
6. Managing Brand Equity
7. Marketing Organisations
8. Marketing Planning
9. Market and Sales: Estimating Market and Sales Potential and Forecasting
10. Pricing Strategy
11. Services as Products
12. Understanding Brands
13. Brand Image, Brand Identity, Brand Valuation
14. Managing Brands Over Time, Brand Positioning and Consumer Behaviour

Accreditation

The course is accredited by CPD

30-40 Hours, depending on your life style, you can take more or less time to finish the course. You will have 1 year access to this course, so no pressure what so ever.

On successful completion of Brand Management Diploma, students can directly apply for the Level 6 Diploma in Management & Level 7 Diploma in Strategic Management & many more.

This course is delivered via our online Learning Portal. All course materials are available online.

There is a number of options you can pay your fees. We accept bank transfer, Paypal payment, Sterling Cheques, Sterling Bank drafts, Master Card and Debit Card payments.

Once a student is registered we will allocate a UK-Based tutor to guide the student throughout his/her studies. The tutor will be available via email and via Virtual Learning Environment. The tutor will guide and support the students till the given assignments are complete and submitted.